WET ‘N WILD COSMETICS
Campaign content creation.
Overview
In 2021, Odyssey Studio partnered with Sunpac to introduce Wet n Wild cosmetics to a broader South African audience. Known in-store at Clicks but lacking a digital presence, we created #AWILDCHANGE, a vibrant summer campaign blending live-action photography, playful design, and 3D renders, giving Wet n Wild its first bold online platform and positioning it as a fresh contender in the local beauty market.
Industry
Cosmetics
Global Reach
The Challenge
Wet n Wild had limited recognition in South Africa outside of store shelves. With no strong digital presence, they lacked the tools, content, and visual assets needed to grow awareness or encourage online shopping. The challenge was not simply to design a campaign; it was to introduce and establish Wet n Wild as a digital-first beauty brand within a market that had not yet been widely exposed to it.
Our Approach
We crafted a Spring/Summer visual language that was soft yet bold, combining pastel palettes with hand-sketched doodles, painted highlights, and whimsical outlines. 3D renders and animations showcased Wet n Wild’s cosmetics like no other brand. The campaign spanned social, email, web, and video, creating a seamless, engaging brand experience.
KEY MILESTONES INCLUDED
- Social Media Collateral: Posts, reels, and stories deployed over a 4-month period
- Email Marketing: 20+ custom-designed emailers supporting seasonal promotions
- 3D Product Renders: Still assets plus two fully animated video showcases
- Campaign Microsite: A temporary website featuring an interactive “Foundation Finder” tool to guide customers to their shade match
IMPACT HIGHLIGHTS
3,000+
new Instagram followers gained during campaign window.
1
pioneering 3D-led campaign in the South African beauty market.
20+
email campaigns successfully deployed, driving product visibility online.
4
months of sustained multi-channel brand storytelling across digital platforms.
CONTRIBUTORS
Odyssey team.
Stacey Muir – Brand Designer
Jarryd Muir – 3D & Motion Graphics Designer
Client team.
Daniel Navarro – Founder & CEO, Socultr
Partnership team.
Daniel Navarro – Creative Director, Socultr
Note:
This was a collaborative project; Socultr managed overall creative direction while contracting Odyssey Studio as the brand design specialists.
