SOCULTR
Brand identity & website design.
Overview
Socultr is a proudly South African, integrated brand and communication agency focused on meaningful interaction, cultural relevance, and community-driven connection. During this project, Odyssey Studio led the creation of Socultr’s new brand CI, translating their digital, creative, and strategic offering into a vibrant, expressive identity that builds culture rather than simply communicating it.
Industry
Advertising & Marketing
South Africa
The Challenge
Originally operating as SM Creative, the studio reached a point where its identity no longer reflected its growth or ambition. Founder Daniel Navarro wanted to explore a new creative chapter that felt more expressive, youthful, and culturally aligned, while remaining versatile across a wide range of client work. The challenge was to reimagine the brand from the ground up, creating an identity that could flow seamlessly across social, digital, and strategic touchpoints.
Our Approach
Working closely with Daniel, we collaborated as sister companies (still do) to shape a new creative direction built around flow, simplicity, and purpose. We crafted a vibrant, human brand voice supported by clean design and flexible visual elements. The identity was kept light and modern, with flowing forms inspired by the fast-moving nature of digital and social communication. A bold, inviting colour palette added energy and impact while remaining adaptable across platforms.
IMPACT HIGHLIGHTS
8+
Years of creative partnership spanning brand, digital, and strategic projects
20+
Brand assets delivered including social media templates, stationery, and digital collateral
8+
Campaigns and content streams across social, web, and digital platforms
1
Scalable brand system designed to grow alongside the studio and its clients
Brand identity & website design.
CONTRIBUTORS
Odyssey team.
Stacey Muir – Brand Designer
Jarryd Muir – Motion Graphics
Client team.
Daniel Navarro – Founder & CEO, Socultr
Partnership team.
Daniel Navarro – Creative Director, Socultr
Note:
Note: This was a collaborative project; Socultr managed overall creative direction while contracting Odyssey Studio as the brand design specialists.
