THE SIMPLE ROOT
Long-term business content creation.
THE SIMPLE ROOT
Long-term business content creation.
Overview
Odyssey Studio partnered with Pilot Lite on The Simple Root, a vegan, plant-based brand that began with dips and later shifted to vegan cheese alternatives. We created high-impact print and digital assets for investor conventions, exhibitions, and sales decks, helping the brand stand out despite limited retail presence. Initially UK-based, The Simple Root has since expanded to the US, where it continues to grow.
Industry
Food & Beverage FMCG
United Kingdom
The Challenge
The Simple Root needed a strong visual presence to communicate its health-forward and plant-based values in a competitive FMCG market, even without being on retail shelves. The brand required assets that could capture investor interest, convey product potential, and stand out in busy exhibition environments.
Our Approach
We built on the brand’s bold art direction, using graphic shapes inspired by its plant-based ingredients. Over 100 print and digital assets were produced for investor events, exhibition stands, and presentations, presenting The Simple Root as a future-ready brand with strong distribution potential.
KEY MILESTONES INCLUDED
- Delivered 100+ bespoke assets, from exhibition graphics to investor-ready sales decks
- Guided the brand’s transition from a dips range to vegan cheese alternatives
- Produced high-impact print collateral for major investor conventions and demo stands
- Supported the brand’s successful expansion from the UK market to active operations in the US
KEY MILESTONES INCLUDED
- Delivered 100+ bespoke assets, from exhibition graphics to investor-ready sales decks
- Guided the brand’s transition from a dips range to vegan cheese alternatives
- Produced high-impact print collateral for major investor conventions and demo stands
- Supported the brand’s successful expansion from the UK market to active operations in the US
IMPACT HIGHLIGHTS
100+
unique assets produced across print and digital formats.
5+
years of collaboration through Pilot Lite.
2
product ranges supported: dips and vegan cheese alternatives.
1
major market shift from the UK to the US
CONTRIBUTORS
Odyssey team.
Anthony Chute – Graphic Designer
Stacey Muir – Graphic Designer
Client team.
Louise Wymer – CEO, The Simple Root (UK)
Esther Sforza – Head of Marketing, The Simple Root (UK)
Isabelle Marino – Marketing and Operations Executive, The Simple Root (UK)
Mike Anstey – CEO & Founder, Pilot Lite
Note:
This list highlights key collaborators we worked with directly on the branding. There were many more contributors involved across the broader brand and business development.
