Overview
Mindful Snacker was developed under Pilot Lite as an umbrella brand for Simply Roasted and The Simple Root, focusing on healthy, vegan snacks. Odyssey Studio delivered a full brand identity tailored for the UK retail market, including customer-facing packaging and 3D visuals, plus internal investor and sales decks. Our work supported product development, financing, and market entry within the UK FMCG sector.
Industry
Food & Beverage FMCG
United Kingdom
The Challenge
Mindful Snacker needed a distinct and engaging brand identity that could stand out in the competitive UK FMCG market, appealing to health-conscious consumers while convincing investors and retailers of its potential. The challenge was to balance a fun, approachable aesthetic with the professionalism required for investor and sales communications. Every design, crafted with care, while within a fast-moving, highly regulated food sector.
Our Approach
We crafted a playful and inviting visual identity using organic shapes inspired by snack bowls, evoking the natural and wholesome qualities of the products. The logo cleverly merges the letters ‘M’ and ‘S’ into a smiling face, reflecting the brand’s focus on health, happiness, and enjoyment. The branding supported internal business communications and investor relations to aid Pilot Lite’s capital-raising efforts.
KEY MILESTONES INCLUDED
- Crafted a cohesive and memorable brand identity for the Mindful Snacker Company
- Developed compelling visual assets for investor and sales presentation decks that supported funding efforts
- Produced clear, effective internal communications and print collateral to strengthen business proposals
- Fostered a trusted, long-term contractual partnership with Pilot Lite, contributing to ongoing brand evolution and support
IMPACT HIGHLIGHTS
50+
internal communication materials developed to streamline business proposals and stakeholder alignment.
30+
investor and sales decks created to drive funding and market engagement.
7
distinct brands supported through Pilot Lite’s portfolio, including Mindful Snacker.
5
years of close collaboration with Pilot Lite, supporting multiple brand developments.
CONTRIBUTORS
Odyssey team.
Anthony Chute – Graphic Designer
Stacey Muir – Graphic Designer
Client team.
Tara Quick Venture Lead – Mindful Snacker Company
Ruth Fittock – (Former) Marketing Director, Mindful Snacker Company
Nat Cooper – (Former) RTM/Trade Lead, Mindful Snacker Company
Lindsey Procter – Client Contact, Mindful Snacker Company
Mike Anstey – CEO & Founder, Pilot Lite
Note:
This list highlights key collaborators we worked with directly on the branding. There were third-party contributors involved across the broader project.
