SIMPLY ROASTED
3D product renders & content creation.
SIMPLY ROASTED
3D product renders & content creation.
Overview
Simply Roasted is a UK FMCG brand offering healthier roasted crisps with 50% less fat and under 99 calories per serving. Through a long-term partnership with Pilot Lite, Odyssey Studio provided ongoing 3D product renders and graphic design support. Our work strengthened the brand’s visual identity across print, digital marketing, investor decks, and sales collateral. This helped drive its nationwide availability and growth.
Industry
Food & Beverage FMCG
United Kingdom
The Challenge
Simply Roasted needed consistent, high-quality visuals to showcase multiple product variants across various marketing channels. The brand required scalable 3D renders and graphic design assets to support investor presentations, sales efforts, and consumer-facing campaigns. Maintaining a unified and appealing visual identity was essential to stand out in the competitive UK and international snack markets.
Our Approach
We created detailed 3D renders of multiple product variants for use across print, digital, and social media. We also provided ongoing graphic design for investor decks and sales materials, maintaining a consistent and premium brand identity.
KEY MILESTONES INCLUDED
- Created and refreshed 3D renders for 4–6 product variants used across print, digital, social, and email marketing
- Developed investor and sales decks that supported funding and retail growth
- Provided ongoing graphic design support under a long-term retainer, keeping brand assets currentMaintained a consistent, strong visual identity that helped the brand stand out and grow nationally and internationally
KEY MILESTONES INCLUDED
- Created and refreshed 3D renders for 4–6 product variants used across print, digital, social, and email marketing
- Developed investor and sales decks that supported funding and retail growth
- Provided ongoing graphic design support under a long-term retainer, keeping brand assets currentMaintained a consistent, strong visual identity that helped the brand stand out and grow nationally and internationally
IMPACT HIGHLIGHTS
100+
consistent brand assets created and maintained across all marketing channels.
6+
product variants rendered with high-quality 3D visuals for marketing use.
5+
years of ongoing visual and graphic design support under retainer.
100%
availability across key UK retail and online channels.
CONTRIBUTORS
Odyssey team.
Jarryd Muir – 3D Designer
Anthony Chute – Graphic Designer
Stacey Muir – Graphic Designer
Client team.
Ruth Fittock – (Former) Marketing Director, Mindful Snacker Company
Nat Cooper – (Former) RTM/Trade Lead, Mindful Snacker Company
Lexie Forrester – Marketing Manager, Simply Roasted
Mike Anstey – CEO & Founder, Pilot Lite
Note:
This list highlights key collaborators we worked with directly on the branding. There were many more contributors involved across the broader project.
