NUMUTI AFRICAN NOOTROPICS
Brand identity & product design.
NUMUTI AFRICAN NOOTROPICS
Brand identity & product design.
Overview
We partnered with Numuti from the very start, shaping a bold, premium brand that blends ancient African medicinal knowledge with modern science and technology. Tasked with creating the full visual and digital identity for Numuti, a nootropic made with Sceletium, we crafted a brand that reflects both heritage and innovation, helping establish its presence in local and international markets.
Industry
Food & Beverage FMCG
USA & South Africa
The Challenge
We were tasked with creating a visual identity that reflected both the purity of scientific advancement and the richness of ancestral healing. The aim was a premium, credible brand that honours the product’s indigenous heritage. This balance of tradition and innovation is evident in every detail. From clean white backgrounds to the modernised African shapes and patterns, the creative logo and supporting graphics.
Our Approach
We designed the logo, packaging, e-commerce website, and 3D renders for digital campaigns and investor presentations. A white palette conveyed clinical clarity, while metallic blue, gold, and pink foils added colour accents reflecting each product’s unique mood. The logo features a human figure overlooking the African landscape with wave motifs symbolising desert winds, a tribute to the Khoi-San and their historic use of sceletium, expressing the fusion of traditional plant medicine with modern wellness.
KEY MILESTONES INCLUDED
- Full brand identity development from the ground up
- Brand successfully launched in South Africa and the USA
- Packaging design for multiple SKUs across the two markets
- Website design and build, optimised for e-commerce in both markets
- High-end 3D product renders for marketing and retail use
- Odyssey Studio was secured as a shareholder and long-term creative partner
KEY MILESTONES INCLUDED
- Full brand identity development from the ground up
- Brand successfully launched in South Africa and the USA
- Packaging design for multiple SKUs across the two markets
- Website design and build, optimised for e-commerce in both markets
- High-end 3D product renders for marketing and retail use
- Odyssey Studio was secured as a shareholder and long-term creative partner
IMPACT HIGHLIGHTS
150,000+
units sold across South Africa and the USA, reflecting strong early traction and market interest.
80+
stores now stock the product nationwide, driving brand presence in both boutique and retail chains.
3
core services delivered — branding, digital, and 3D, creating a unified and elevated brand experience.
2
international markets launched in 24 months, positioning the brand for global growth.
CONTRIBUTORS
Odyssey team.
Anthony Chute – Creative Director
Stacey Muir – Art Director
Jarryd Muir – 3D Designer
Client team.
Daniel Fine – CEO, Numuti SA
Mallary Nassi – Head of Brand & Marketing, Numuti SA
Dane Harvey – CEO, Numuti USA
Connor Davis – Founder (Former CEO), Numuti
Partnership team.
Ra’ees Mohamed – eCommerce Website Front-end Build, Code & Copy
Zander Labuschagne – eCommerce Website Back-end Development, Code & Copy
Note:
This list highlights key collaborators we worked with directly on the branding. There were many more contributors involved across the broader project.
