COLORTONE
Packaging design & 3D product renders.
COLORTONE
Packaging design & 3D product renders.
Overview
Odyssey Studio was hired by We Rise Communications to reimagine packaging for Colortone, a trusted South African wood care brand. Using an existing identity, we adapted it across the full product range to ensure consistency, premium shelf appeal, and production-ready files. We designed every SKU, managed quality control, created 3D renders, and supported the entire production process.
Industry
Retail Paint and Hardware
South Africa
The Challenge
Colortone’s brand identity was thoughtfully crafted and ready to be expanded across their full product range. With over 15 SKUs spanning multiple sub-categories, the opportunity was to create a unified visual system that felt premium yet affordable, worked seamlessly in print production, and stood out on crowded retail shelves. This involved balancing creative adaptation with technical precision while embracing the client’s printing and manufacturing expertise.
Our Approach
We extended the identity across all SKUs, creating cohesive design variations for each category. Working closely with the client and production teams, we adapted files to meet printing and manufacturing requirements. Combining creative design, quality control, and 3D visualisation, we ensured the final products looked premium and were production-ready.
KEY MILESTONES INCLUDED
- Adapted and applied supplied brand elements to all SKUs across five product categories
Created and delivered fully print-ready artwork, incorporating production learnings
- Oversaw consistency across all sub-categories and products
- Produced photorealistic 3D product renders for use in digital, print, and in-store applications
- Engaged directly with production and printing teams on site to refine outcomes
KEY MILESTONES INCLUDED
- Adapted and applied supplied brand elements to all SKUs across five product categories
Created and delivered fully print-ready artwork, incorporating production learnings
- Oversaw consistency across all sub-categories and products
- Produced photorealistic 3D product renders for use in digital, print, and in-store applications
- Engaged directly with production and printing teams on site to refine outcomes
IMPACT HIGHLIGHTS
500+
retail outlets nationwide carrying Colortone products, with expansion into Namibia.
15+
SKUs designed and delivered across five distinct product categories.
25+
years of brand legacy honoured through premium, consistent design execution.
100%
print accuracy achieved through direct factory and print-house collaboration.
CONTRIBUTORS
Odyssey team.
Anthony Chute – Packaging Designer
Stacey Muir – Graphic Designer
Jarryd Muir – 3D Designer
Client team.
Ray Morkel – Managing Director, Colortone
Billy Sheppard – Production Manager, Colortone
Deidre Smith – Product Printing/Manufacting, Viking Print
Desmond Blows – Designer, Viking Print
Partnership team.
Kauthar Manuel – Account Manager, We Rise Communications
Aminah Samodien – Account Manager, We Rise Communications
Note:
This was a collaborative project, with Odyssey as the packaging design and 3D render specialists, commissioned by We Rise Communications on behalf of Colortone.
