LACUNA KITEBOARDING
3D product & website concept proposal.
LACUNA KITEBOARDING
3D product & website concept proposal.
Overview
In 2019, Odyssey Studio took on its first official project: a concept proposal for Lacuna Kiteboarding, an emerging brand in the world of extreme sports. Lacuna needed a stronger digital presence but had never found a creative partner capable of delivering both a high-end website and realistic 3D product renders. Our goal was to introduce a bold new direction — combining sleek web design with immersive visuals to set Lacuna apart in a crowded market.
Industry
Sports & Recreation
South Africa
The Challenge
Lacuna had a solid visual identity but lacked a dynamic platform to showcase their gear. Their website was outdated, and they’d never considered incorporating 3D visuals into their e-commerce vision. The real challenge wasn’t just execution, it was education: showing Lacuna what was possible and why it mattered.
Our Approach
We led with a creative pitch that paired modern web design with photorealistic 3D product renders. By visualising how these elements could work together, we gave Lacuna a clear picture of how to elevate their brand and customer experience in one cohesive move.
KEY MILESTONES INCLUDED
- 3D Product Renders: Detailed visuals of Lacuna’s gear, showcasing textures, forms, and features from multiple angles
- Website Concept Design: A clean, user-first interface integrating interactive visuals for a more immersive shopping experience
- Pitch Deck: A focused presentation outlining how this combined approach would strengthen their brand and digital presence
KEY MILESTONES INCLUDED
- 3D Product Renders: Detailed visuals of Lacuna’s gear, showcasing textures, forms, and features from multiple angles
- Website Concept Design: A clean, user-first interface integrating interactive visuals for a more immersive shopping experience
- Pitch Deck: A focused presentation outlining how this combined approach would strengthen their brand and digital presence
IMPACT HIGHLIGHTS
1
Odyssey Studio’s inaugural project, launching our multidisciplinary design practice.
12+
bespoke 3D brand assets crafted for product and lifestyle storytelling.
3
unique product narratives elevated through immersive visual concepts.
100+
future projects paved by this foundation in motion and immersive brand design.
CONTRIBUTORS
Odyssey team.
Anthony Chute – Graphic Designer
Stacey Muir – Graphic Designer
Jarryd Muir – 3D Designer
Client team.
Mike & Nick Da Silva – (Former) Owners, Lacuna Kiteboarding
Luke Thomas – (Former) Owner, Lacuna Kiteboarding
Partnership team.
Sebastian Silbernagl – Web & UX Consultant
Note:
This list highlights key collaborators we worked with directly on the branding.
