TOP EMPLOYERS INSTITUTE
Transforming the identity of a global leader.
Overview
Top Employers Institute is the world’s leading HR certification authority, operating across 120+ countries. In 2024, Odyssey Studio led a full corporate brand identity refresh. This was not a logo update, but a complete rebrand designed to work across global markets, languages and touchpoints. Delivered in close collaboration with executive leadership and international teams, the result is a unified, scalable identity built for global consistency and long-term growth.
Industry
Human Resources and Employment Global Corporation
Global
The Challenge
Top Employers Institute needed a modern, future-proof brand that could scale across regions, cultures and languages while maintaining clarity, authority and trust. The identity had to work consistently across enterprise corporates, HR leaders, regional markets and digital platforms, without fragmentation. Odyssey was tasked with creating a single, unified system capable of supporting a complex global organisation and its diverse audiences worldwide.
Our Approach
Odyssey led a six-month global rebrand in close partnership with executive leadership and international teams. The identity was built around the “Layers of Excellence” concept, representing the continual building and refinement of insight-driven HR practices over time. This thinking informed a flexible, system-led design approach that delivers clarity, cohesion and long-term brand authority.
KEY MILESTONES INCLUDED
- Crafted a new visual identity and dynamic design system grounded in the “Layers of Excellence” concept.
- Redesigned and systemised internal and client-facing communication templates across global operations.
- Developed comprehensive brand guidelines to ensure consistent implementation worldwide.
- Produced a wide-ranging suite of digital and print assets to support the international brand rollout.
IMPACT HIGHLIGHTS
150,000+
professionals reached through globally aligned brand communications worldwide.
80%
of Top Employers’ network adopted the brand toolkit within the first quarter.
200+
brand assets developed and deployed across key digital and print platforms.
120+
countries unified under one cohesive, global brand system.
CONTRIBUTORS
Odyssey team.
Anthony Chute – Creative Director
Client team.
Vivian Weerts – Marketing Communications & Brand Manager
Andrea Farkas – (Former) Head of Marketing Operations Growth
Ozge Suzan – (Former) CMO
Wouter van Ewijk – (Former) Global Head of Brand & Content Strategy
Partnership team.
Roy Huiskes – UX/UI Designer, Chapter42
Andrew Kirkby – Videography, Iconic Agency
Dylan Wrankmore – Videography, Iconic Agency
Note:
Note: This list highlights key collaborators we worked with directly on the branding. There were many more contributors involved across the broader project.
